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about Birkenstock


With a brand awareness level in excess of 80 percent, BIRKENSTOCK is one of the top five global footwear brands. With around 3,000 employees, this traditional, sixth-generation family concern is also one of the German footwear industry’s biggest employers. The company’s historic roots can be traced as far back as 1774. BIRKENSTOCK used the term ‘footbed’ as far back as the 1930s, helping to shape the way it is used today. BIRKENSTOCK became a global player by the late 1970s. Manufactured in Germany, the sandals are sold in 90 countries on all five continents. In addition to the legendary sandals, BIRKENSTOCK also has a growing range of closed-toe, children’s, and work shoes as well as specialist products for orthopedic retailers. The Group is headquartered in Neustadt (Wied).



Birkenstock store Shopping News

Virgil Abloh Champions Incompiuto—Or the Incomplete—With His

Virgil Abloh has a thing for works in progress. On the phone from Paris last night he said, “Humans are often obsessed with erasing their impact or trying to make something look flawless, like a beautifully laid wood floor or a perfectly cylindrical piece of pottery. I’ve always been one for things that have evidence of the human.” Abloh’s interest in the unfinished comes across very clearly on his Instagram account, where he’ll post photos of product in development, scooping all the publications, new media and old, that track him, and making the jockeying for exclusives that gets done pretty much meaningless. He blasted behind-the-scenes clips from this lookbook shoot to his 3.2 million followers three days ago. They don’t call him a “disruptor” for nothing. ..........Read full article