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about Birkenstock


With a brand awareness level in excess of 80 percent, BIRKENSTOCK is one of the top five global footwear brands. With around 3,000 employees, this traditional, sixth-generation family concern is also one of the German footwear industry’s biggest employers. The company’s historic roots can be traced as far back as 1774. BIRKENSTOCK used the term ‘footbed’ as far back as the 1930s, helping to shape the way it is used today. BIRKENSTOCK became a global player by the late 1970s. Manufactured in Germany, the sandals are sold in 90 countries on all five continents. In addition to the legendary sandals, BIRKENSTOCK also has a growing range of closed-toe, children’s, and work shoes as well as specialist products for orthopedic retailers. The Group is headquartered in Neustadt (Wied).